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Are you questioning learn how to make your content material extra clickable, shareable, and noticeable on social media?

Open Graph meta tags are the answer.

Right here’s how one in all our posts appears to be like when shared on Fb with Open Graph meta tags:

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And right here’s the way it appears to be like with out:

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On this information, you’ll study:

What are Open Graph meta tags?

Open Graph meta tags are snippets of code that management how URLs are displayed when shared on social media. 

They’re a part of Fb’s Open Graph protocol and are additionally utilized by different social media websites, together with LinkedIn and Twitter (if Twitter Playing cards are absent).

Yow will discover them within the <head> part of a webpage. Any tags with og: earlier than a property identify are Open Graph tags.

Listed here are some examples from our information to turning into an search engine optimization professional:

<meta property="og:title" content material="Methods to Change into an search engine optimization Knowledgeable (eight Steps)" />
<meta property="og:description" content material="Get from search engine optimization beginner to search engine optimization professional in eight easy steps." />
<meta property="og:picture" content material="" />

That is how these tags look on Fb:

og tags 1

Why are Open Graph tags vital?

Individuals are arguably extra more likely to see and click on shared content material with optimized OG tags, which implies extra social media visitors to your web site.

There are three causes for this:

  1. They make content material extra eye-catching in social media feeds.
  2. They inform individuals what the content material is about at a look.
  3. They assist Fb perceive what the content material is about, which may also help improve your model visibility by means of search.

Let’s contact extra on that final level, because it tends to get ignored.

Listed here are the outcomes of a Fb seek for “various engines like google”:

IMG 0522 1

It brings up in style articles that individuals have already shared on Fb. Every title and picture comes from Open Graph tags.

Even when there aren’t any articles returned for the search, Fb nonetheless exhibits matching content material shared in teams or pages you comply with, or by buddies.


 Open Graph tags additionally assist create a snippet when somebody sends you a hyperlink by means of direct messages utilizing apps that help the Open Graph protocol—naturally Fb’s Messenger and WhatsApp, but in addition iMessage and Slack.

Which Open Graph tags do you have to use?

Fb lists 17 OG tags of their official documentation, plus dozens of object sorts. We’re not going to debate all of those. Solely 4 are required for Fb to know the fundamentals of your web page, and there are a few others that typically assist.

Let’s undergo these.


The title of your web page.


<meta property="og:title" content material="Open Graph Meta Tags: Every part You Have to Know" />

Finest practices

  • Add it to all “shareable” pages.
  • Concentrate on accuracy, worth, and clickability.
  • Maintain it quick to stop overflow. There’s no official steerage on this, however 40 characters for cell and 60 for desktop is roughly the candy spot.
  • Use the uncooked title. Don’t embrace branding (e.g., your web site identify).


The URL of the content material.


<meta property="og:url" content material="" />

Finest practices

  • Use the canonical URL. It helps consolidate all related information, similar to likes, throughout all of the duplicate URLs posted.


The URL of a picture for the social snippet.

Observe that that is maybe probably the most important Open Graph tag as a result of it occupies probably the most social feed actual property.


<meta property="og:picture" content material="" />

Finest practices

  • Use customized photos for “shareable” pages (e.g., homepage, articles, and so forth.)
  • Use your brand or some other branded picture for the remainder of your pages.
  • Use photos with a 1.91:1 ratio and minimal beneficial dimensions of 1200×630 for optimum readability throughout all gadgets.


The kind of object you’re sharing. (e.g., article, web site, and so forth.)


<meta property="og:kind" content material="article" />

Finest practices

  • Use article for articles and web site for the remainder of your pages.
  • Describe object sorts additional the place applicable (non-compulsory).


A quick description of the content material.


<meta property="og:description" content material="Find out about 13 options that set Ahrefs aside from the competitors." />

Finest practices

  • Complement the title to make the snippet as interesting and click-worthy as doable.
  • Copy your meta description right here if it is sensible.
  • Maintain it quick and candy. Fb recommends 2–four sentences, however that always truncates.


Defines the content material language.


<meta property="og:locale" content material="en_GB" />

Finest practices

  • Use just for content material not written in American English (en_US). Fb assumes content material with out this tag is written on this language.

Methods to arrange Open Graph tags

Select your web site platform from the record under, or comply with these handbook directions.

Setting Open Graph tags in WordPress

Set up Yoast’s search engine optimization plugin. Go to the editor for a put up or web page, then scroll down. It is best to see a Yoast search engine optimization field. Hit the “Social” tab, then “Fb.”

Fill this in to set the og:title, og:description, and og:picture tags.

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There’s no must set og:url manually. Yoast does this for you. It additionally provides different helpful OG tags like picture dimensions.


 Should you don’t arrange an OG picture and the put up has a featured picture, Yoast will use that by default. It should additionally add different Open Graph and Twitter Card tags that will be only a waste of time establishing manually—web site identify, picture dimensions, and so forth. 

It’s additionally finest follow to set a sitewide og:picture tag. That is proven when no customized tag is ready for a shared URL.

You’ll discover the choice to do that in Yoast’s settings.

Yoast > Social > Fb

Be certain that the toggle is ready to “Enabled,” then add an applicable picture. Model photos work finest right here.

Screenshot 2019 12 17 at 22 37 47 1

Setting Open Graph tags in Shopify

Most Shopify themes pull OG tags from variables similar to your title tag for og:title and featured picture for og:picture.

The solely tag you possibly can customise by means of Shopify’s UI is a sitewide og:picture.

Go to On-line Retailer > Themes > Customise > Theme settings > Customise > Social media > choose an applicable picture.

If you wish to see the way it’s arrange, go to On-line Retailer > Themes > Actions > Edit code > Snippets > social-meta-tags.liquid within the scrollbar. You may edit the code if that you must.

Setting Open Graph tags in Wix

Wix pulls widespread OG tags from different variables, just like the web page’s meta title and outline.

You may customise the OG title, description, and picture for every web page within the “Social share” settings.

You may as well set a customized sitewide OG picture. Go to Settings > Social Share on the principle menu.

Total, Wix makes including OG tags straightforward, as there’s no must hardcode something.

Setting Open Graph tags in Squarespace

Squarespace makes use of the web page title and meta description for og:title and og:description.

You may set a customized og:picture on a web page by web page foundation.

Simply go to Web page Settings > Social Picture > Add.

If that you must add different OG tags and customise the default settings, go to Web page Settings > Superior > Web page Header Code Injection. Learn the next part on including the tags manually and copy-paste the code there.

Setting Open Graph tags manually

Should you’re snug digging into web site code, including OG tags is as easy as pasting them into the <head> part of your net web page.

Think about using a markup generator instrument like Mega Tags or Net Code Instruments to assist scale back syntax errors.

Methods to check and debug Open Graph tags

Now that you just’ve deployed all of the tags, that you must be sure that they’re working as anticipated and are prepared for sharing.

For that, use these instruments:

All of them work the identical. They pull tags from the web page and present the way it appears to be like when shared.

Testing additionally helps forestall points the place OG tags aren’t displayed or pulled appropriately.


Use og:picture:width and og:picture:peak tags to make sure an ideal snippet the primary time somebody shares it. In WordPress, Yoast provides them mechanically. That is their syntax:

<meta property="og:picture:width" content material="1200" />
<meta property="og:picture:peak" content material="630" />

Right here’s what the FB Sharing Debugger appears to be like like in motion:

Screenshot 2019 12 17 at 23.31.50 1

A very powerful factor is how the snippet appears to be like. Should you miss or incorrectly arrange much less vital tags, it’s not an enormous deal. You may ignore warnings about unimportant tags like fb:app_id

If one thing appears to be like amiss and also you replace the tags, use the “Scrape Once more” button to drag recent information. Should you don’t see the change after the crawl, use the Batch Invalidator to clear the cache and repeat.

Repeat this course of with the Twitter Card Validator and LinkedIn Submit Inspector to make sure that your content material appears to be like as supposed throughout all networks.


 I’ve discovered that solely Twitterbot follows robots.txt directives. Each Fb and LinkedIn crawlers can scrape and present the content material even for those who disallow crawling. This was shocking, however even only for the sake of Twitter, guarantee that all of the URLs you share will be crawled.

If you have already got a web site with a whole bunch of pages and aren’t positive which have already got Open Graph tags, you need to use a instrument like Ahrefs’ Web site Audit to verify your pages in bulk.

Simply run a crawl, then go to the Social tags report back to see all points associated to Open Graph and Twitter Card tags.

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Click on on a flagged warning to see the reason and recommendation on learn how to repair it.

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Click on “View affected URLs,” and also you’ll see the difficulty(s) affecting every URL together with related metrics. A type of metrics is natural visitors, which you need to use to kind the desk and prioritize URLs to repair. 

Screenshot 2020 01 12 at 23 19 24 1

Bear in mind, pages that get a number of visitors are most probably to be shared.

Remaining ideas

OG tags are vital in your social media presence, however there’s no want to spend so much of time on them.

Concentrate on getting the fundamentals down. Add tags, verify social media previews, and debug.

Did we miss something? Depart a remark or ping me on Twitter.

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