Requirements
- No prior experience or knowledge required. This course is designed for beginners to medium-advanced students, catering to a wide range of skill levels.
Course Overview
Welcome to Oracle Eloqua Marketing Automation Online Training, led by Suhas Ganjare, a seasoned Oracle Eloqua consultant with over six years of hands-on experience across various industries. I’ve meticulously crafted this course to make Eloqua accessible to everyone, enabling you to build and execute powerful customer journeys with confidence.
In today’s dynamic landscape, where customer experience is paramount, marketing automation has become a cornerstone of success. This course isn’t just about mastering the software; it’s about understanding how Eloqua can elevate your marketing impact by creating personalized, data-driven customer journeys.
Course Modules
Module 1: Eloqua Fundamentals
- Introduction to Eloqua: Understanding Eloqua’s role in modern marketing.
- What is Eloqua?
- About the Eloqua User Interface
- Navigating the Eloqua Homepage and Settings
- Overview of the Eloqua Marketplace
- Key Takeaways
Module 2: Contacts & Data
- Contacts & Data – Course Introduction
- Contacts & Custom Objects
- Fields, Views, and Tracking Fields
- Manual Data Import and Automatic Data Ingestion
- Eloqua & Salesforce Integration
- Introduction to Eloqua REST APIs
- Importing/Exporting Data via SFTP
Module 3: Assets & Components
- Crafting Compelling Assets in Eloqua
- Emails & Templates
- Forms & Landing Pages
Module 4: Subscription Management
- Eloqua Subscription Management Essentials
- Opt-in and Opt-out Processes
Module 5: Eloqua Segmentation
- Understanding Segmentation Principles
- Practice Session on Eloqua Segmentation
Module 6: Eloqua Orchestration
- Building Seamless Customer Journeys
- Simple & Multi-Step Campaigns
- Actions, Decisions, and A/B Testing
- Practice Session on Orchestration
Module 7: Eloqua Housekeeping & Lead Scoring
- Eloqua Housekeeping Principles
- Data Tools, Update Rules, and Match Rules
- Lead Scoring Techniques
- Practice Leads Scoring
Module 8: IP Warming
- IP Warming Introduction, Goals, and Best Practices
- Setting Up IP Warming in Eloqua
Module 9: Tips & Tricks (Updated Periodically)
- Practical tips, best practices, and real-life case examples
- Creating Automated Campaigns (e.g., Birthday Campaigns)
- Using Date Calculators and Contact Washing Machine
Who Should Enroll?
This course is ideal for marketing professionals, business owners, and anyone looking to enhance their digital marketing skills with Oracle Eloqua.
Join me, Suhas Ganjare, and embark on a journey to not just learn Eloqua but to harness its full potential in your marketing strategy. Get ready to transform your approach to marketing automation!