Salesforce Marketing Cloud MCP Personalization Online Training

Salesforce Marketing Cloud Personalization (MCP) Online Training Curriculum

Course Introduction

Overview of Salesforce Marketing Cloud Personalization (MCP): Understand the purpose and value of MCP in creating 1-to-1 customer experiences.
Introduction to Personalization in Marketing: Key concepts in personalized marketing, the role of MCP, and its impact on customer engagement.
Getting Started with Salesforce Marketing Cloud MCP: Navigating the MCP interface and understanding its core components.

Module 1: Core Concepts of Marketing Cloud Personalization

Customer Data Integration: How MCP uses first-party data to drive personalization.
Real-Time Interaction Management: How MCP enables real-time personalization across channels.
Personalization Algorithms and Machine Learning: An introduction to machine learning techniques within MCP for intelligent customer experiences.
The Role of AI in Personalization: Leveraging Salesforce Einstein AI to enhance marketing efforts.

Module 2: Data Management and Customer Segmentation

Data Capture and Management: Collecting, storing, and managing customer data within MCP.
Audience Segmentation: Defining customer segments based on behavior, demographics, and preferences.
Building and Managing Personas: Creating customer personas to drive targeted, effective personalization strategies.
Dynamic Content Blocks: How to use dynamic content to personalize email, SMS, and mobile app experiences.

Module 3: Personalization at Scale with Salesforce CDP (Customer Data Platform)

Salesforce CDP Overview: Integrating CDP with MCP for a single view of the customer.
Data Unification and Identity Resolution: Combining data from various sources and resolving identities for accurate personalization.
Leveraging CDP for Advanced Segmentation: Using CDP insights to create hyper-targeted segments.
Creating Unified Customer Profiles: How MCP uses unified profiles to drive seamless personalization across touchpoints.

Module 4: Interaction Studio and Real-Time Personalization

Introduction to Interaction Studio: Overview of Interaction Studio’s role in delivering real-time personalization.
Setting Up Interaction Studio: Configuration, key setup, and integrating data sources.
Journey-Based Personalization: How Interaction Studio personalizes customer journeys based on behavior and preferences.
Designing Interactive Experiences: Crafting real-time, responsive experiences for web, mobile, and app users.

Module 5: Advanced Audience Management and Campaign Personalization

Advanced Segmentation Strategies: Techniques for creating and managing advanced segments for targeted campaigns.
Campaign Orchestration in MCP: Managing multi-channel campaigns with personalized content across email, web, SMS, and app.
Cross-Channel Messaging Optimization: Techniques for enhancing campaign performance across different channels.
Utilizing Predictive Audiences: Leveraging predictive insights to target high-value segments.

Module 6: Personalization with Einstein AI

Einstein Recommendations: Using Einstein AI to personalize product, content, and channel recommendations.
Predictive Scoring and Segmentation: Applying predictive scores to segment audiences for tailored experiences.
Einstein for Engagement: Enhancing engagement with AI-driven insights and content suggestions.
A/B Testing with Einstein: Testing personalization strategies to maximize engagement and conversions.

Module 7: Personalizing Web Experiences

Web Personalization Fundamentals: Creating tailored experiences on websites using Interaction Studio.
Personalization Triggers and Rules: Setting up triggers based on user actions to display personalized content.
Behavioral Targeting on Websites: Using browsing behavior to serve relevant, personalized web content.
Interactive Web Campaigns: Designing engaging, interactive campaigns for web-based personalization.

Module 8: Mobile and App Personalization

Mobile Studio Integration with MCP: Configuring Mobile Studio for personalized mobile marketing.
App Personalization and In-App Messaging: Delivering personalized messages within mobile apps using Interaction Studio.
Push Notifications and SMS Personalization: How to create effective push and SMS campaigns with MCP.
Real-Time Mobile Engagement: Using real-time data to drive personalization within mobile channels.

Module 9: Data Analytics and Reporting in MCP

Personalization Analytics Overview: Overview of analytics available in MCP to measure personalization effectiveness.
Tracking Engagement and Conversions: Techniques for measuring the performance of personalized campaigns.
Reporting in Interaction Studio and Salesforce CDP: Generating actionable reports to refine personalization strategies.
Optimization Through Data-Driven Insights: Using insights from data to continually optimize personalization efforts.

Module 10: Automation and Triggered Personalization Journeys

Automated Personalization Journeys: Building personalized, triggered journeys for continuous engagement.
Journey Builder for MCP: Integrating Journey Builder with MCP for enhanced automation.
Triggered Events and Real-Time Personalization: Setting up event-based triggers for dynamic customer interactions.
Automation Best Practices in MCP: Strategies for scalable, automated personalization that optimizes resources and engagement.

Module 11: Compliance and Privacy in Personalization

Data Privacy and Compliance in MCP: Overview of GDPR, CCPA, and other privacy laws.
Managing Consent and Preferences: Best practices for collecting and honoring customer consent.
Data Security in Salesforce MCP: How MCP ensures data security and compliance.
Audit Trails and Compliance Reporting: Maintaining compliance through data monitoring and reporting.

Capstone Project and Certification Preparation

Hands-On Capstone Project: Apply learned concepts to create a multi-channel personalization strategy.
Salesforce MCP Certification Exam Preparation: Comprehensive guidance for Salesforce Marketing Cloud Personalization certification.
Mock Exams and Practice Questions: Access to practice questions and mock exams to boost exam readiness.
Career and Interview Preparation: Tips on crafting a strong resume, preparing for MCP roles, and succeeding in interviews.

Course Benefits

Flexible Learning: Self-paced modules and on-demand video content to fit any schedule.
Real-World Scenarios: Apply MCP concepts to real-life industry challenges and projects.
Guided by Suhas Ganjare: With 15 years of experience, I will personally guide you through MCP concepts and practical applications.
Certification Support: In-depth resources and support for the Salesforce Marketing Cloud Personalization certification exam.

Elevate your career with Salesforce Marketing Cloud Personalization Training by Suhas Ganjare. Get a free demo today to see how this course can transform your approach to personalized marketing.