Salesforce Marketing Cloud Online Training

Join me, Suhas Ganjare, a seasoned expert with 15 years of experience in the field, to master Salesforce Marketing Automation tools with ease. This training is crafted to empower you with the foundational and advanced skills necessary to excel in Salesforce Marketing Cloud and unlock your marketing potential.

Through this program, you’ll gain industry-specific knowledge that can accelerate your career growth. With my guidance, you’ll be fully prepared for Salesforce’s various Marketing Cloud Certifications, including the Marketing Cloud Email Specialist, Admin, and Consultant exams.

I’ve meticulously designed this curriculum based on industry demands, ensuring you’re well-equipped to succeed in certification exams. You’ll learn Salesforce Marketing Cloud concepts at your own pace, backed by my flexible, expert-led approach.

What You’ll Experience:

A strong foundation in core Salesforce Marketing Cloud concepts, with a focus on real-world, practical applications.
Exposure to industry scenarios, preparing you for hands-on projects and best practices.
Two exciting projects that will help you gain practical experience and excel in job interviews.

This course covers essential areas, from working with Ampscript to creating dynamic content across emails, cloud pages, SMS, and push notifications. By the end, you’ll be ready to tackle a range of Marketing Cloud certifications and confidently step into industry roles.

What You’ll Learn:

Salesforce Marketing Cloud Admin
Salesforce Marketing Cloud Developer
Salesforce Marketing Cloud Consultant
Salesforce Marketing Cloud Email Studio
Salesforce Email Marketing
Email Specialization
Digital Marketing
Data-Driven Marketing
Marketing Automation

Requirements:

No prior experience or programming knowledge needed
A passion for learning
A drive to excel in Salesforce Marketing Cloud

Who This Course is For:

Certification aspirants for Salesforce Marketing Cloud Admin, Developer, Email Specialist, and Consultant
Marketing automation enthusiasts
Entry-level job seekers aiming for roles in Salesforce Marketing Cloud

Unlock your potential with Salesforce Marketing Cloud Essentials Training by Suhas Ganjare. Start today and take the first step toward a rewarding career in Salesforce Marketing Cloud!

Salesforce Marketing Cloud Online Training Course Curriculum

Module 1: Introduction to Salesforce Marketing Cloud

Understanding Salesforce Marketing Cloud (SFMC): Overview of SFMC, key features, and benefits for marketing automation.
Marketing Cloud Editions: Breakdown of different editions and their core functionalities.
Navigating the Marketing Cloud Interface: Introduction to the platform interface, navigation tips, and account setup.
Exploring Key SFMC Studios: Overview of Email Studio, Automation Studio, Journey Builder, and Content Builder.

Module 2: Email Studio – Crafting Impactful Campaigns

Creating and Managing Email Campaigns: Step-by-step email creation, design, and scheduling.
Subscriber Management: List creation, segmentation, and contact management best practices.
Personalization and Dynamic Content: Techniques for audience-specific messaging, including A/B testing.
Email Tracking and Reporting: Analyzing campaign performance and optimizing based on insights.
Deliverability and Compliance: Ensuring your emails land in inboxes and adhere to regulations like GDPR.

Module 3: Automation Studio – Streamlining Marketing Processes

Automation Overview: Benefits and use cases of Automation Studio.
Creating Workflows: Building and managing automations with drag-and-drop capabilities.
Data Extraction and Import Activities: Automating data imports and exports for more efficient workflows.
Triggered Automations: Automating recurring tasks and using triggers to respond to customer actions.
Reporting on Automations: How to analyze automation performance and optimize workflows.

Module 4: Journey Builder – Building Engaging Customer Journeys

Introduction to Customer Journeys: Understanding journey mapping and lifecycle marketing.
Setting Up Journeys: Creating multi-step, multi-channel journeys with triggers and decision splits.
Personalized Customer Experiences: Incorporating customer data for more relevant interactions.
Monitoring Journey Performance: Using journey analytics to improve engagement and optimize journeys.
Real-Life Use Cases: Best practices for common journeys, like welcome series, abandoned cart, and re-engagement.

Module 5: Content Builder – Creating Compelling Content

Content Creation Basics: Exploring SFMC’s Content Builder interface, tools, and libraries.
Using Templates and Blocks: Building responsive templates and reusable blocks.
Personalized and Dynamic Content Blocks: Advanced content techniques to boost engagement.
Content Management Best Practices: Organizing, versioning, and optimizing content for efficiency.

Module 6: Data Management in Marketing Cloud

Data Extensions and Lists: Storing and organizing subscriber data.
Creating and Managing Data Extensions: Using Data Designer for advanced data segmentation.
Audience Segmentation and Targeting: Building complex segmentation rules and using filters.
Data Synchronization with Sales/Service Cloud: Setting up synchronized data sources for seamless integration.

Module 7: Analytics and Reporting – Measuring Success

Overview of SFMC Reporting Tools: Exploring available analytics, reports, and dashboards.
Email, Journey, and Automation Analytics: Key metrics for tracking campaign success.
Using Marketing Cloud Intelligence (Datorama): Integrating Datorama for enhanced reporting and ROI analysis.
Custom Reporting and Dashboards: Tailoring reports to specific needs and exporting data for stakeholders.

Module 8: Marketing Cloud Security and Compliance

Understanding Compliance Needs: Overview of GDPR, CAN-SPAM, and other email regulations.
Subscriber Consent and Privacy Settings: Setting preferences and managing compliance.
Data Security and Authentication: Ensuring data security with roles, permissions, and encryption.
Marketing Cloud Privacy Center: Using Privacy Center to manage and audit data privacy.

Module 9: Marketing Cloud Integrations and API

Integrating SFMC with Salesforce CRM: Understanding API-based integration, Sales Cloud, and Service Cloud.
Working with REST and SOAP APIs: Basics of Marketing Cloud APIs, authentication, and use cases.
Building Custom Integrations and Workflows: Tips for integrating third-party systems and automating processes.
Real-Life Integration Scenarios: Applying knowledge to solve practical business challenges.

Module 10: Advanced Features and Specializations

Marketing Cloud Personalization: Introduction to Einstein recommendations and predictive analytics.
Interaction Studio: Advanced customer journey analytics and real-time personalization.
Journey Builder Advanced Scenarios: Custom data-driven journeys and advanced branching.
SFMC Apps and Add-ons: Exploring useful add-ons like Advertising Studio and Social Studio.

Capstone Project and Certification Preparation

Real-World Project: Build a comprehensive, multi-channel marketing campaign with all SFMC components.
Certification Exam Preparation: Tips for Salesforce Marketing Cloud certification exams, practice questions, and study guides.
Interview and Resume Preparation: Guidance on building your resume and preparing for Marketing Cloud job interviews.

Course Benefits

Hands-On Learning: Practical assignments, quizzes, and real-world scenarios.
Expert Instructors: Industry professionals with years of experience in Marketing Cloud.
Free Demo Session: Book a no-obligation demo session with one of our experts to see how the course works and ask questions.
Certification Ready: Tailored preparation for the Salesforce Marketing Cloud Email Specialist and Marketing Cloud Consultant certifications.